Evidence collected in the region suggests that the COVID-19 pandemic is having widespread impacts on health, FSN, household income, employment, and resilience. In addition to the traditionally vulnerable groups, many newly vulnerable households and categories may be pushed into poverty due to job and income losses, including large numbers of: rural households; informal workers; small holders and agricultural producers and food value-chain workers. These populations have traditionally low access to resources to allow them to cope with the impacts, and limited social protection coverage. Since COVID-19 hit, many countries in the region have scaled up their social protection programmes. In fact, 98.3 per cent of countries in Europe and Central Asia have introduced measures that cover all functions of social protection. The webinar will discuss practical solutions to mitigate COVID-19 impacts, challenges and opportunities in implementing social protection measures. The discussion aims to go beyond inventories and policy declarations, into ‘how to’ matters, as well as strengths, weaknesses and prerequisite of adopted measures, with relevance, outreach and coverage to rural population.