Online event | Master’s Degree in International Communication, Marketing, and Management for Fresh Produce Professionals
The Global produce industry is a complex and fragmented supply chain, with food being distributed across the world and current trade representing billions annually. In an uncertain trading environment, characterized by cost hikes, supply chain disruptions and limited capacity development opportunities in commercial and management areas, formal education has become more relevant than ever.
In this context, the recent creation of the Master´s Degree in International Communication, Marketing and Management for Fresh Produce Professionals (https://masterinfreshproduce.com/), jointly created by SHAFFE, FAO, Universidad Complutense de Madrid and CFNA, and specifically designed for fresh produce industry professionals, seeks to strengthen competencies, skills and knowledge in an array of topics that are key to understanding the the ever-changing global fresh produce industry.
OBJECTIVES OF THIS SESSION
• review the importance of continued education in the produce industry;
• showcase the opportunities to strengthen competencies through the newly-created Master´s Degree in International Communication, Marketing and Management for Fresh Produce Professionals.
This webinar will be delivered by Mr Carlos Watson (FAO), Mr Charif Christian Carvajal (SHAFFE), Mr Philippe Binard (Freshfel Europe), Ms Olga Kolotouchkina (Complutense University of Madrid), Mr Kurt Huang (Chinese Chambers of Commerce for Food Stuffs and Native Produce), and moderated by Ms Cristina Petracchi, Leader of the FAO elearning Academy.